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Twix creates teatime appeal

30 Sep 2009 | by Staff

Mars' chocolate brand plans to muscle in on KitKat territory with campaign aimed at tea drinkers

Brand Health Check: Royal Mail

29 Sep 2009 | by Gemma Charles

LONDON - Strikes have undermined the postal service's attempts to get SMEs back onside.

Tesco point scoring: initial data suggests Clubcard's relaunch may be working

22 Sep 2009 | by Joe Thomas

LONDON - Tesco Clubcard 2, the loyalty/reward scheme which re-launched last month, could have provided Tesco with a much needed boost, according to The Nielsen Company.

Shift of focus gives Currys spice

08 Sep 2009 | by Staff

After the successful PC World campaign, it was only a matter of time before DSG International - owner of both PC World and Currys - decided to launch a new advertising campaign for Currys.

Industry experts dissect Tesco's tactic of doubling Clubcard points

18 Aug 2009 | by Joe Thomas

LONDON - The UK's biggest retailer created a stir last week by unveiling a teaser poster campaign, advertising changes to its loyalty scheme.

Reinventing marketing: Alan Mitchell asks if marketers are prepared for the era of volunteered personal information

11 Aug 2009 | by Alan Mitchell

LONDON - As part of a reputation-building programme, drug company Pfizer recently started giving drugs away, free, to US citizens who couldn't afford to buy them. One result: a surge of 46% in the number of calls to its patient assistance hotline.

Personalised marketing: Marketing to me

09 Jun 2009 | by David Benady

LONDON - Data from loyalty cards, postcode targeting and surveys have given marketers unprecedented insights into the way people shop, as well as providing them with the names, addresses, preferences and life stages of millions of consumers.

Editorial: Risks of integration may outweigh rewards for COI

13 Feb 2009

What COI does today, other major advertisers often do tomorrow. So you can bet that there will be lots of interest in its proposed move to bring all of its agencies - creative, digital and direct - within a single roster.

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