Radio planning grabs listeners
05 Jun 2007 | by Isabella Piasecka
The GCap/Media Week Planning Awards recognise radio's potential, says Isabella Piasecka.
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Brand development - with a little help from your friends
05 Jun 2007
How do you develop your brand? I would guess that if you are like most marketers you do a lot of brand development brainstorming internally and then enlist the help of some bright (and very expensive) consultants to second guess your ideas and run a few focus groups, writes Clive Cooper.
GCap plots its route back to the top
05 Jun 2007 | by Sarah Crawley-Boevey
Despite recent dismal financial results, GCap Media is ushering in a new era, with a renewed focus on digital, investment in core brands and a management shake-up. Sarah Crawley-Boevey reports.
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