News Analysis: Why UK agencies must think global
31 Jan 2007 | by David Gallagher
The threats and opportunities facing PR consultancies were laid bare at the World Economic Forum last week. Ketchum's London CEO reports from Davos.
Click
to remove filters
Tyler Brûlé, the founder of iconic style magazine Wallpaper *, is gearing up for the launch of his latest ambitious project - an international monthly called Monocle . Hannah Marriott explores the opportunities for PROs.
The threats and opportunities facing PR consultancies were laid bare at the World Economic Forum last week. Ketchum's London CEO reports from Davos.
Wildfire PR last week bagged a tech brief in a pitch conducted via the client's online 'meeting service'. Six agency PROs tell Alex Black how they have put a client's product at the centre of a pitch - with mixed results.
There's a buzz in the air about IPTV, the delivery of television content via high-speed broadband connections, writes Caroline Binfield, director of TV at media agency BLM Media.
So far this year we've had Dave Dye, Jorian Murray, Justin Holloway, Paul Belford; now David Pattison, Andy Bellas, Jon Williams.
There are still feelings of resentment towards the company, Alasdair Reid writes.
The theme for this week is bouncing back. Steve Coogan's comedy character Alan Partridge may have plumbed the depths when his breakdown led to an epic drive to Dundee in bare feet, compulsively gorging on Toblerone, but the phase passed and he returned with his own local radio show and a biography entitled...
Letters, corrections or points of clarification intended for publication, email the editor at editor@brandrepublic.com.
The Sun Online has developed into Britain's most-viewed tabloid website, and its readers are not all 'white van men'. David Quainton speaks to the editorial team about what they want from PR professionals
The NHS's much-maligned IT overhaul has lost its top communicator. David Singleton looks at the comms strategy and how PROs can rebuild faith in the project.