Close-Up: Live issue - Can Google alter mobile advertising?
16 Nov 2007
Google touts Android as a revolutionary step in the world of mobile marketing, Kunal Dutta writes.
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Media: Double Standards - 'No doubt innovation is alive and well in the UK'
23 Nov 2007
Mobile has yet to fulfil its potential as an ad medium, but, as two chiefs of the industry believe, it is only a matter of time before brands start to exploit what it can offer.
NEWS ANALYSIS: Will Text 100’s offshoring idea work?
17 Oct 2007 | by Gemma O’Reilly
As one UK agency announces the opening of an office in Mumbai to perform its more ‘basic’ activities, Gemma O’Reilly investigates whether agencies and clients really will be better served by such a move.
The World: Insider's View - Japan
05 Oct 2007
The mobile phone has taken on so many functions that young people feel thay can't live without them, Dave McCaughan writes.
NEWS ANALYSIS: Avoiding the Facebook backlash
26 Sep 2007 | by Clare O'Connor
Facebook is enjoying an extended honeymoon with the media and public, with clear potential for grassroots lobbying. But PROs need to tread carefully when using the site for campaigning, says Clare O'Connor.
MEDIA ANALYSIS: Less sleaze and more personality
26 Sep 2007 | by Suzy Bashford
Men’s magazine Nuts has launched a TV channel, but is aiming for a wider audience. Suzy Bashford looks at its tone and the best way for PROs to make a pitch.
Editorial: Ex-clients can offer real value to agencies
21 Sep 2007
Although the track record of ex-clients running agencies isn't good, the appointment of the former Vodafone and Adidas marketer Neil Simpson as the Publicis London chief executive is to be welcomed.
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