Close-Up: Live issue - Health lobby cranks up the pressure
23 Nov 2007
Last week's Food Advertising Unit Conference proved to be a pivotal debate, John Tylee writes.
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Can SSF Group's first top-level appointment make Saatchi & Saatchi 'creative, brave and great' again?
Last week's Food Advertising Unit Conference proved to be a pivotal debate, John Tylee writes.
When it comes to defending its freedoms, adland has too often proved better at talking to itself about the issues involved rather than making a case to the world at large.
Guinness remains one of the brands that helps to underpin the global creative reputation of British agencies, and its latest multimillion-pound blockbuster - "the art of tipping" - is a worthy addition to an outstanding family of ads. Some of the sequences summon up memories of the Honda "cog" film....
City Republic is the latest great new addition to BR. Every Monday and Wednesday, Stephen Foster takes a personal view on what the financial markets are doing and what it means for marketing and media.
The duo behind the award-winning 'sliced bottle' ad have put McCann right back on the creative map.
McCann Erickson has swept the board at a creative awards show. I'll say it again, because those of you who weren't there will need some convincing: McCann Erickson has swept the board at a creative awards show.
Add a measure of social responsibility to anti-binge-drinking ads and you'll get a more sober response, Keith Murray writes.
So the fox and the polar bear are returning to our screens to promote the classic Fox's Glacier Mints.