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Close-Up: Newsmaker - Will Silburn have the Lynx Effect on Saatchis?

23 Nov 2007 | by Lucy Aitken

Can SSF Group's first top-level appointment make Saatchi & Saatchi 'creative, brave and great' again?

Media: Things we like

23 Nov 2007

VIRGIN RADIO'S NEW SIGNINGS

City Republic: Nike, US interest rates and C4's birthday

31 Oct 2007 | by Stephen Foster

City Republic is the latest great new addition to BR. Every Monday and Wednesday, Stephen Foster takes a personal view on what the financial markets are doing and what it means for marketing and media.

Media Perspective: Brand values must mean something to win over customers

19 Oct 2007 | by Russell Davies, russell@russelldavies.com

One of the recent triumphs of the marketing and branding arts has been Dove and its Campaign For Real Beauty.

Close-Up: Brylcreem goes slack in 'effortless' campaign

14 Sep 2007

WCRS takes a morning routine to a new level and uses MySpace to recruit the actor for this slick ad, James Hamilton reports.

Close-Up: Live issue - How should Pfizer advertise Viagra?

07 Sep 2007

What's the best way to tap into the potentially massive UK market for Viagra, James Hamilton asks.

Editorial: Viagra ad task will not leave an agency blue

07 Sep 2007

If Pfizer is successful in its bid to get Viagra reclassified by the European Union as an over-the-counter drug, its adspend could become the biggest in the growing healthcare market.

An experiment in armchair sponsorship

06 Aug 2007 | by Ardi Kolah

Ardi Kolah explores the thinking of a furniture retailer that is following in the footsteps of a chocolate manufacturer.

Superbrands case studies - Kerastase

06 Jun 2007

For over 40 years Kerastase has proved itself to be a hair beauty pioneer, leading the luxury professional haircare market through innovation and style. Throughout this time, the brand's uncompromising vision has furnished the industry with the tools to provide women with beautiful hair, leading to...

Media Forum: Was 'hair gel' song wrong?

18 May 2007

Was the recent Shockwaves content a mistake, Alasdair Reid asks.

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