News Analysis: Dancing to a branded tune
23 May 2007
Summer is nigh, and with it will come a host of festivals backed by big brand partners. Gemma Charles reports.
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News Analysis: IKEA takes online gamble
23 May 2007
As the retailer rolls out its e-commerce portal, Gareth Jones warns it must ensure it gets its infrastructure right.
Media Analysis: The dangers of overexposure
23 May 2007
Placing products on TV shows puts brands in the public eye, but the practice is far from risk-free, writes Nicola Clark.
Ethical marketing: Get your house in order
23 May 2007
Interested in ethical marketing but don't know where to start? Helen Edwards outlines the different strategies you can take to be a force for positive change.
Sector Insight: Dark spirits - Brandy sales ride fashion wave
23 May 2007 | by Jane Bainbridge
Cognac's revival proves dark spirits have potential to grow despite light spirits' dominance.
Room for one more in air loyalty?
01 May 2007 | by Edward Kemp
LONDON - As Lloyds TSB signs up to AirMiles, NatWest's nascent rival travel scheme faces an uphill battle.
The true cost of premium calls
21 Mar 2007 | by Nicola Clark
TV channels involved in the growing phone-line scandal face a costly collapse in viewer confidence.
Media Analysis: Guilt by association
28 Feb 2007 | by Nicola Clark
Unsavoury user-generated content could prove harmful for brands advertising alongside it, writes Nicola Clark.
Coming soon to a venue near you
21 Feb 2007
Three overseas sporting events will bring some rare partnership opportunities to the UK this year, writes Ed Kemp.
Costly, confused, in crisis
14 Feb 2007 | by Gemma Charles
An £8m launch could not hide the dichotomy of purpose that has marred Heyday's fortunes.
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