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Media Forum: Has teatime TV become sexy?

28 Apr 2006

Should broadcasters ape Channel 4 and invest more in teatime, Alasdair Reid asks.

Media shops make ad agencies look feckless andflabby

28 Apr 2006 | by bY Ian Darby

A study of last week's Marketing Monitor report from Willott Kingston Smith could leave you thinking that ad agencies and media agencies have very little in common.

The North-West means business

27 Apr 2006

This week sees the launch of The North West Enquirer, which claims to fill a gap in the regional newspaper arena by writing for professionals. Hannah Marriott asks how PROs can benefit from the ambitious project

Analysis: Can firms sell off and not sell out?

27 Apr 2006 | by David Quainton

Nestlé’s bid to buy the Linda McCartney food brand follows a string of ‘ethical’ firms selling up to big business. David Quainton asks if consumers care

News Analysis: Second-tier, second rate?

26 Apr 2006

As FIFA begins the search for eight secondary sponsors, Drew Barrand asks whether they will get value for money.

Raymond Snoddy on media: Market forces risk Freeview allure

26 Apr 2006

The sheer volume of consultations and decisions that stream out of Ofcom make it a full-time job just trying to keep up with the communications regulator's pronouncements. But two that oozed out last week are worthy of note.

Mark Ritson on branding: One easy step to predicting success!

26 Apr 2006

There are two disparate sources of management insight that a marketer can turn to for advice.

Coitus Interruptus doesn't work, so why do media owners practice it on the web?

25 Apr 2006

The latest incarnation of TV advertising on the web proves that media owners can't kick the interruption habit despite research that shows it doesn't work as well as it used to, reports Ardi Kolah.

Royal Mail is turning a profit - but can it halt decline in DM?

21 Apr 2006 | by Ian Darby, ian.darby@haynet.com

If you think ITV has issues, spare a thought for another of the UK's large media owners, Royal Mail. What with a pensions deficit approaching £5bn, declining direct mail volumes and the end of its monopoly in January, you could argue that Royal Mail executives face more problems than the recently nabbed...

Analysis: Brands reclaim their English pride

20 Apr 2006 | by Ian Hall

With St George’s Day approaching, brands are increasingly keen to ally themselves with England’s patron saint. Ian Hall asks what has happened to make Englishness, often linked with less savoury characteristics, sellable

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