Reputation Check: Carphone faces its biggest crisis
26 Oct 2006 | by Alex Black
In the wake of its AOL UK purchase and split with Vodafone, Alex Black analyses the reputation of Carphone Warehouse.
Click
to remove filters
It's six years now since the government raised £22.5bn in the biggest auction ever to have been held, selling five licences to operate 3G mobile phone networks. It was subsequently described by the academics who had advised the government as 'the biggest auction since Didius Julianus bought the entire...
In the wake of its AOL UK purchase and split with Vodafone, Alex Black analyses the reputation of Carphone Warehouse.
In the wake of Google's acquisition of YouTube, Hannah Marriott asks if PR agencies are threatened by consumer brands' growing use of online video, or capitalising on a useful youth marketing technique.
Until now it has been perfectly reasonable to be sceptical about the future of mobile content. A bit of news, a touch of sport and perhaps some music downloading, but hardly anything to set the world alight.
The shortlist for the IPA Effectiveness Awards always makes interesting reading as a barometer of where the communications industry is heading, and this year's roll- call is no exception.
Following Virgin Mobile's £962m acquisition by NTL, it seemed the perfect time to check out its performance on the shop floor with a visit to its flagship store in Lakeside.
BSkyB, usually such a trailblazer in the UK media market, has seemed more cautious in recent months despite frenzied activity from other established players.
Technology agencies are enjoying a return to buoyant times, says Robert Gray, with US companies in particular are making a comeback in the technology sector.
There's something of the heroic about Fallon's London management team at the moment. Not a soul in adland, not even at Mother, seemed to begrudge the agency its whopping Orange win. Indeed, there has been a total absence of the usual back-stabbing, "they cheated" kind of comments that accompany such...
Despite the number of websites, pages and blogs dedicated to gadgets, they may offer little cut-through for technology PROs promoting their clients' latest bit of kit. David Quainton picks some of the best portals