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The Wirral Wide Web - think regional online

15 Dec 2006 | by by Rob Cliverd

I bet you think you know what WWW stands for, don't you? These days however, there's no reason why it can't stand for Wirral Wide Web or Wolverhampton Wide Web, writes Rob Clilverd, managing director of media agency BLM Clilverd.

News Analysis: Poll - ITV failing to make the grade

06 Dec 2006

Michael Grade's return is timely for ITV, whose strategy is failing to convince analysts, according to research by Mantra PR. Here, its joint MD interprets the findings.

Media Analysis: Christian mags in lifestyle change

06 Dec 2006 | by Robyn Lewis

US-style Christian lifestyle monthlies are making a name for themselves in the UK. As Christmas nears, Robyn Lewis examines three publications, and asks how PROs should engage with other Christian media.

News Analysis: Where personal meets professional

06 Dec 2006 | by Hannah Marriott

With the Church of Scientology asking new PR recruits to demonstrate their allegiance to L Ron Hubbard's flock, Hannah Marriott asks whether those personally involved in a cause make superior press officers.

Raymond Snoddy on media: Will Faustian twist seal BBC's fate?

06 Dec 2006

Something very odd is going on over the protracted negotiations to set the level of the BBC licence fee. It has taken longer to reach agreement than expected and there has been a concerted round of briefing and leaking that Gordon Brown and the Treasury are taking a tough line and have been pushing...

Is Michael Grade ITV's saviour?

06 Dec 2006

A charismatic, high-profile figurehead he may be, but Grade faces a tough task revitalising ITV, writes Jeremy Lee.

Mark Ritson on branding: Web discount will hit Thresher hard

06 Dec 2006

Merry Christmas from Thresher! The retailer recently released a printable voucher on the internet entitling the bearer to 40% off wine and champagne up to a value of £500 until 10 December. Despite the fact that the voucher was intended as a special 'thank you' to selected suppliers, it has spread virally...

Media Perspective: Talk of the devil may be premature after Sky'sITV acquisition

01 Dec 2006 | by by Ian Darby

While Michael Grade is being portrayed as ITV's white knight, Rupert Murdoch's critics have once again moved him to the gates of hell as the devil incarnate. After facing an avalanche of criticism in the US over plans to broadcast a distasteful OJ Simpson documentary, he's been branded a meddling, anti-competitive...

Perspective - The £75m questions raised by WCRS'sSky coup

01 Dec 2006 | by by Claire Beale

I've never subscribed to the view that when an agency wins business from a marketing director who's a mate (of the agency, of its CEO, of its creative director), it doesn't really "count" as a fair win, merely a shoe-in.

News Analysis: Why Rose is the pick of the bunch

29 Nov 2006 | by David Quainton

Stuart Rose, CEO of a buoyant Marks & Spencer, was this week named the fourth PRCA Romeike Business Communicator of the Year. David Quainton examines how Rose has communicated the retailer's turnaround.

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