24 Nov 2006
| by by Ian Darby
Last week, as Ofcom announced restrictions on TV food advertising that could cost the broadcasting industry £39 millon a year, and BSkyB geared up for its £940 million move on ITV, a smaller announcement had already seeped out of the communications regulator regarding the radio industry.
You're probably toxic with too much junk-food thinking after Ofcom's ruling last week. But I make no apologies for adding to the overload by picking over the issues some more; no-one is in any doubt of the significance of the ruling for advertising freedoms.
22 Nov 2006
| by Alex Black
Madonna's adoption of a Malawian baby caused a media maelstrom across the globe. Alex Black assesses the fallout.
22 Nov 2006
| by Sarah Robertson
The Government's much-trumpeted adult sexual-health campaign is to proceed on a fraction of its original budget. Sarah Robertson asks PROs if the revised strategy can still reach the young target audience effectively.
22 Nov 2006
| by Robyn Lewis
Targeting the Welsh media requires an awareness of regionality. Robyn Lewis explains how PROs can best reach outlets that have a strong sense of national pride.
22 Nov 2006
Christmas is hell. The huddled masses descend on the high street and walk really slowly in front of you. They stop abruptly to look in store windows at clothes that wouldn't fit them in a million years, and bring huge pushchairs to Oxford Street and use them to carve up other peoples' ankles and trap...
22 Nov 2006
In retrospect, anyone listening carefully to James Murdoch at last week's Internet Advertising Bureau conference might have realised that something was up.
22 Nov 2006
The first time I saw Stephon Marbury was in 1997.
17 Nov 2006
| by Ian Darby, ian.darby@haynet.com
Agency consolidation has brought many good things to the market, but it's a potential disaster for Campaign's new-business performance league. How will we print a top ten when everything is eventually reduced to four competing brands? A top four doesn't quite have the same ring to it as a top ten.
17 Nov 2006
| by James Curtis
How newspapers are countering the online migration.