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Media Perspective: Ofcom's radio role at odds with costly TV adrestrictions

Last week, as Ofcom announced restrictions on TV food advertising that could cost the broadcasting industry £39 millon a year, and BSkyB geared up for its £940 million move on ITV, a smaller announcement had already seeped out of the communications regulator regarding the radio industry.

Perspective - Why adland must learn from the junk-food adban

You're probably toxic with too much junk-food thinking after Ofcom's ruling last week. But I make no apologies for adding to the overload by picking over the issues some more; no-one is in any doubt of the significance of the ruling for advertising freedoms.

Madonna adoption: one month on

Madonna's adoption of a Malawian baby caused a media maelstrom across the globe. Alex Black assesses the fallout.

News Analysis: Condoms get a fashion makeover

The Government's much-trumpeted adult sexual-health campaign is to proceed on a fraction of its original budget. Sarah Robertson asks PROs if the revised strategy can still reach the young target audience effectively.

Media Analysis: Welsh media and how to woo them

Targeting the Welsh media requires an awareness of regionality. Robyn Lewis explains how PROs can best reach outlets that have a strong sense of national pride.

Andrew Walmsley on digital: No one wants to shop in a vacuum

Christmas is hell. The huddled masses descend on the high street and walk really slowly in front of you. They stop abruptly to look in store windows at clothes that wouldn't fit them in a million years, and bring huge pushchairs to Oxford Street and use them to carve up other peoples' ankles and trap...

Raymond Snoddy on media: ITV deal is a Murdoch masterstroke

In retrospect, anyone listening carefully to James Murdoch at last week's Internet Advertising Bureau conference might have realised that something was up.

Mark Ritson on branding: Sport brands get a $15 realitycheck

The first time I saw Stephon Marbury was in 1997.

Death of the agency brand is bad news in era lacking diversity

Agency consolidation has brought many good things to the market, but it's a potential disaster for Campaign's new-business performance league. How will we print a top ten when everything is eventually reduced to four competing brands? A top four doesn't quite have the same ring to it as a top ten.

Media: All about ... Classified advertising

How newspapers are countering the online migration.


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