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Perspective - Online adaptation provides exciting ifuncertain challenge

It's been a year of rough and tumble for media agencies. Yet there are reasons to be cheerful. Agency performance is on the rise, with Willott Kingston Smith's recent report showing a 13.4 per cent increase in operating profits at the top 30 media agencies. Things haven't been quite as tough as in 2005,...

Perspective - It's time to celebrate adland's successful2006

This is the final news issue of Campaign for 2006. Next week look out for the Campaign Annual, with all our Agency of the Year awards and a hearty round-up of what has been good, bad and unforgettable over the past 12 months. But for this week, a reminder of why advertising is such a great industry...

Andrew Walmsley on digital: It's all coming together for 3G

It's six years now since the government raised £22.5bn in the biggest auction ever to have been held, selling five licences to operate 3G mobile phone networks. It was subsequently described by the academics who had advised the government as 'the biggest auction since Didius Julianus bought the entire...

Raymond Snoddy on media: Will Faustian twist seal BBC's fate?

Something very odd is going on over the protracted negotiations to set the level of the BBC licence fee. It has taken longer to reach agreement than expected and there has been a concerted round of briefing and leaking that Gordon Brown and the Treasury are taking a tough line and have been pushing...

Is Michael Grade ITV's saviour?

A charismatic, high-profile figurehead he may be, but Grade faces a tough task revitalising ITV, writes Jeremy Lee.

Mark Ritson on branding: Web discount will hit Thresher hard

Merry Christmas from Thresher! The retailer recently released a printable voucher on the internet entitling the bearer to 40% off wine and champagne up to a value of £500 until 10 December. Despite the fact that the voucher was intended as a special 'thank you' to selected suppliers, it has spread virally...

The lure of online vouchers

It started as a trickle, but over the past week it intensified into a daily flow of online discount vouchers.

Media Perspective: Talk of the devil may be premature after Sky'sITV acquisition

While Michael Grade is being portrayed as ITV's white knight, Rupert Murdoch's critics have once again moved him to the gates of hell as the devil incarnate. After facing an avalanche of criticism in the US over plans to broadcast a distasteful OJ Simpson documentary, he's been branded a meddling, anti-competitive...

Perspective - The £75m questions raised by WCRS'sSky coup

I've never subscribed to the view that when an agency wins business from a marketing director who's a mate (of the agency, of its CEO, of its creative director), it doesn't really "count" as a fair win, merely a shoe-in.

Andrew Walmsley on digital: There's no easy formula for success

Since the first commercial website was launched in 1993 - by Digital Equipment Corporation, trivia fans - hardy coders and intrepid designers have striven for a better world. One in which we can find what we want, websites work and pages load properly.

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