The Big Issue: use a streetwise pitch
08 Dec 2005 | by Alex Black
As readership of the fundraising magazine soars at Christmas, Alex Black looks at the best routes for coverage
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Close-Up: Live Issue - Do advertisers need global digital specialists?
09 Dec 2005
Coca-Cola, GlaxoSmithKline and L'Oreal want global digital networks. Good luck finding one, Larissa Bannister says.
Raymond Snoddy on media: Branson no match for bruiser Murdoch
07 Dec 2005
Sir Richard Branson has lost none of his marketing chutzpah. There it was on the front page of The Sunday Telegraph, an enormous red banner headline: 'Save up to 55% on flights with Virgin Atlantic'.
Media Forum: Is GCap's new strategy wise?
02 Dec 2005
Is cutting advertising on Capital FM a clever revival tactic, Alasdair Reid asks.
Analysis: Break into Northern Ireland's clique
01 Dec 2005 | by Hannah Marriott
Northern Ireland’s media scene is characterised by strong relations between local PROs and journalists. Hannah Marriott reports on trends in the province, where communities are largely loyal to their local papers
DIY brands strain to rebuild appeal
01 Dec 2005 | by Alex Black
DIY retailer B&Q, in the throes of a store-closure and job-cutting programme, has just axed its top comms role. Alex Black assesses the challenge faced by the brand and its rivals to woo back DIY-weary consumers
Raymond Snoddy on media: ITV News Channel is fading to black
30 Nov 2005
Sometime soon, I fear, a wake will be held for the ITV News Channel.
Is Berliner Guardian a winner?
25 Nov 2005
Has The Guardian's Berliner relaunch delivered the goods, Alasdair Reid asks.
Media Perspective: Generosity of spirit is the rule among the mediaagencies
25 Nov 2005 | by Ian Darby, ian.darby@haynet.com
The myth that The Guardian is populated by peace-loving beatniks sporting Jesus sandals was shattered for me once and for all last Saturday.
Mark your place in the literary mags
24 Nov 2005 | by Sarah Robertson
The Whitbread Book Awards judges have overlooked many big names this year, ushering surprise contenders onto the shortlist. Sarah Robertson examines the publishing trade press and how PROs should target them
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