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Focus on people and truth is key to success in 2006

19 Dec 2005 | by Andrew Gordon

Six industry leaders share their thoughts about 2005 and how they envision PR evolving over what is sure to be a challenging next 12 months.

TV spend slides as rule takes toll

16 Dec 2005 | by By Amy White

As Malaysia’s standards in TVC production continue to slide, calls to drop MIM are growing,

India’s talent choose life outside agencies

16 Dec 2005 | by By Ravi Balakrishnan

Top creatives appear to be abandoning large agencies.

Raymond Snoddy on media: The grey pound isn't black and white

14 Dec 2005

It is not often you feel the need to publicly praise a media agency.

Mark Ritson on branding: On average, market research is flawed

14 Dec 2005

It's Christmas and that means that along with fake snow, Slade and reindeer socks, we are also due a prolonged shower of pointless market research designed to generate brand awareness during the dead news days of this period.

With newspapers wavering, PR ponders the possibilities

12 Dec 2005 | by Erica Iacono

Reeling from job cuts and sales declines, the newspaper industry faces an uncertain future - and PR pros must adjust their plans accordingly.

Allan must preserve culture of Group M memberagencies

09 Dec 2005 | by by Ian Darby,

WPP's Group M has certainly been the firm focus of attention in the agency world in recent days. The structure of its UK team was finally unveiled last week, leading to more than a flutter of interest from rival agencies and media owners.

Close-Up: Live Issue - Do advertisers need global digital specialists?

09 Dec 2005

Coca-Cola, GlaxoSmithKline and L'Oreal want global digital networks. Good luck finding one, Larissa Bannister says.

Sir Frank's greatest strength is also hisweakness

09 Dec 2005 | by by Claire Beale,

Although I don't know Sir Frank Lowe well, I met him quite a few times over the course of 2003. It wasn't a good time for him: Interpublic Group was tightening its grip on the agency he had founded and seemed to have little time for indulging the great man behind the brand.

The Big Issue: use a streetwise pitch

08 Dec 2005 | by Alex Black

As readership of the fundraising magazine soars at Christmas, Alex Black looks at the best routes for coverage

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