It is not often you feel the need to publicly praise a media agency.
It's Christmas and that means that along with fake snow, Slade and reindeer socks, we are also due a prolonged shower of pointless market research designed to generate brand awareness during the dead news days of this period.
WPP's Group M has certainly been the firm focus of attention in the agency world in recent days. The structure of its UK team was finally unveiled last week, leading to more than a flutter of interest from rival agencies and media owners.
Coca-Cola, GlaxoSmithKline and L'Oreal want global digital networks. Good luck finding one, Larissa Bannister says.
Although I don't know Sir Frank Lowe well, I met him quite a few times over the course of 2003. It wasn't a good time for him: Interpublic Group was tightening its grip on the agency he had founded and seemed to have little time for indulging the great man behind the brand.
As readership of the fundraising magazine soars at Christmas, Alex Black looks at the best routes for coverage
Jamie Oliver’s campaign to boost the quality of school dinners was arguably the most effective of 2005. Hannah Marriott asks if it can sustain its momentum
As GCI prepares to bid farewell to its long-serving European supremo, Tom Williams charts its challenges in the UK and asks what the future holds for a group that has spent 2005 restructuring its management
Sir Richard Branson has lost none of his marketing chutzpah. There it was on the front page of The Sunday Telegraph, an enormous red banner headline: 'Save up to 55% on flights with Virgin Atlantic'.
Once upon a time in a town called Clutter, a young marketer had an idea. Clutter had a vibrant town square and most of the area's residents passed through this square at least once a day.
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