14 Dec 2005
It is not often you feel the need to publicly praise a media agency.
09 Dec 2005
| by by Ian Darby,
WPP's Group M has certainly been the firm focus of attention in the agency world in recent days. The structure of its UK team was finally unveiled last week, leading to more than a flutter of interest from rival agencies and media owners.
07 Dec 2005
Sir Richard Branson has lost none of his marketing chutzpah. There it was on the front page of The Sunday Telegraph, an enormous red banner headline: 'Save up to 55% on flights with Virgin Atlantic'.
07 Dec 2005
Once upon a time in a town called Clutter, a young marketer had an idea. Clutter had a vibrant town square and most of the area's residents passed through this square at least once a day.
02 Dec 2005
Is cutting advertising on Capital FM a clever revival tactic, Alasdair Reid asks.
02 Dec 2005
| by by Ian Darby
Last Friday, consecutive e-mails arrived in my inbox, both relating to the fortunes of Aegis.
30 Nov 2005
Sometime soon, I fear, a wake will be held for the ITV News Channel.
25 Nov 2005
Has The Guardian's Berliner relaunch delivered the goods, Alasdair Reid asks.
25 Nov 2005
| by Ian Darby, ian.darby@haynet.com
The myth that The Guardian is populated by peace-loving beatniks sporting Jesus sandals was shattered for me once and for all last Saturday.
23 Nov 2005
It has been an absolutely great seven days for cracking media stories.