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LONDON - All the good news about online ad growth obscures the real issue of why its share of the market does not match its share of media consumption, writes Damian Burns, head of digital media at Zed Media .
While it's lovely to see that the BBC is investing in its first corporate TV branding campaign since 1997's 'Perfect Day', cue potential awards for Fallon, which it appointed this week to create the work, there's also something vaguely unsettling about it lavishing tax-payers' money on an expensive...
BBC Worldwide won't lack for bids, but any transaction would be complicated, writes Colin Grimshaw
A lesson to be learnt from Butler is that government should be honest when communicating sensitive information, says The Sunday Times political editor.
Blogs can be both a marketing tool and a warning of reputational threats ahead. More PROs need to tune in to this emerging media channel, writes Ian Hall.
James Brown, who sold his publishing company, I Feel Good, to Dennis Publishing last year, is a very lucky man, writes Ian Darby .
Treating customers well is a given for successful service brands, but some major companies believe it is enough to differentiate them from rivals. Robert Gray reports
As The Sun becomes the latest national newspaper to launch its own free TV guide, Tom Williams asks whether standalone TV listings magazines have a future and what opportunities they have to offer PROs.
PROs are unprepared for the forthcoming EU Information and Consultation Directive, according to the IPR. Sarah Robertson asks what companies can do to comply with the law and what it will do for internal comms.
A public fight between the advocates of nuclear and renewable energy generation is on the cards as the PM seeks a strategy to meet environmental targets. Mark Johnson reports on the PR challenge facing both sides.
