With the fitness sector's trade body, the Fitness Industry Association, preparing to draft in its first PR firm, the industry is set for an image makeover. Dan Bloch looks at how the gym sector has grown and how it tackles PR.
Why is it that the PR industry always gets it in the neck when things go wrong? The author of recently published Talespin: PR Disasters investigates. When it was claimed that David Beckham had exchanged naughty text messages with Rebecca Loos, it was dubbed a 'PR disaster'. Even the breakdown of talks...
ITV3 is the network's first digital launch in three years. Colin Grimshaw asks whether its caution will pay off.
Channel 4 chief executive Andy Duncan is about to play the first card in a dramatic poker game - one with a pot of about £300m a year. The former marketing man will start revealing his cards in the next couple of weeks as he responds to the latest stage of Ofcom's public-service broadcasting review....
Although there are radio stations and DJs willing to give the unknown a break, fresh talent still struggles to get airplay. Richard Cann on the legacy of John Peel, who refused to let agents ‘plug’ new acts at him
With the Commons’ final decision on the latest bill to ban hunting imminent, Sarah Robertson examines the last-ditch tactics of the pro and anti-hunt lobbies
As corporations in crisis and gaffe-prone public figures often prove, ‘sorry’ is indeed the hardest word to say. Mark Johnson reports on why recanting in public is rare and asks how the desired outcome can best be won
With politicians saying they don’t trust public affairs practitioners, Adam Hill asks how the relationship can improve
Max Hastings, the former editor of The Daily Telegraph, once said that the majority of letters from readers were composed by people who are 'not entirely sane', writes Ian Darby .
It feels deeply embarrassing to have to issue a warning about the future of the BBC, but it is rapidly turning into a public duty.
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