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Raymond Snoddy on media: Standard's Lite exercise will delight Desmond

22 Dec 2004

Anyone walking around central London at the moment on their way to lunch is in for a surprise. Pop out of an underground station and a nice young man or woman will thrust a copy of Standard Lite into your hands. The odd thing is that he or she is camped right in front of the Evening Standard stand where...

Ad gloom hangs over launches

22 Dec 2004

Publishers are putting millions into magazine launches, just as advertising stagnates. Colin Grimshaw reports.

Raymond Snoddy on media: Wordy BBC must be more open about its titles

15 Dec 2004

As the Good Book says, there is more rejoicing in heaven over the sinner who repenteth than over 99 just persons - or words to that effect.

Can the BBC get more for less?

15 Dec 2004

The Beeb is axing 25% of its marketing workforce to create a more agile department. Andy Fry assesses its chances.

Media Analysis: Battle of the tea-time chat shows

10 Dec 2004

Richard Cann examines the appeal of ITV's Today With Des And Mel as the lunchtime show prepares to do battle with Channel 4 chat-show icons Richard and Judy for one of the toughest times of the day, the 5pm slot.

News Analysis: Boeing and Airbus up the PR stakes

10 Dec 2004

Boeing's decision to review its PR account in the UK signals an upping of the ante in its trans-Atlantic battle with rival Airbus. Tom Williams identifies the players, the planes and the corporate reputations at stake.

News Analysis: Season of aggressive promotions

10 Dec 2004

With Christmas just a fortnight away, shopping centres and retail giants have all gone into overdrive to get Britons to spend, spend, spend. Ian Hall asks what sort of PR techniques they are using to lure consumers.

Media Perspective: It is tough for small media shops to live in the land of giants

10 Dec 2004

Nobody likes a loser. Somebody should tell this to that annoying Irish bloke off The X Factor, who is still hanging around after being voted out of the reality show, writes Ian Darby .

Raymond Snoddy on media: Even a Rear Admiral can't undo damage to BBC

08 Dec 2004

The great thing about newspapers is the unexpected discoveries one often makes at the bottom of an inside page. Sometime a single paragraph is sufficient to make a hair or two stand up on the back of your neck.

Are two heads better than one?

08 Dec 2004

ITV has split its consumer marketing from its efforts aimed at advertisers. Colin Grimshaw asks if it is a wise decision.

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