Ad gloom hangs over launches
22 Dec 2004
Publishers are putting millions into magazine launches, just as advertising stagnates. Colin Grimshaw reports.
Anyone walking around central London at the moment on their way to lunch is in for a surprise. Pop out of an underground station and a nice young man or woman will thrust a copy of Standard Lite into your hands. The odd thing is that he or she is camped right in front of the Evening Standard stand where...
Publishers are putting millions into magazine launches, just as advertising stagnates. Colin Grimshaw reports.
As the Good Book says, there is more rejoicing in heaven over the sinner who repenteth than over 99 just persons - or words to that effect.
The Beeb is axing 25% of its marketing workforce to create a more agile department. Andy Fry assesses its chances.
Richard Cann examines the appeal of ITV’s Today With Des And Mel as the lunchtime show prepares to do battle with Channel 4 chat-show icons Richard and Judy for one of the toughest times of the day, the 5pm slot
Richard Cann examines the appeal of ITV's Today With Des And Mel as the lunchtime show prepares to do battle with Channel 4 chat-show icons Richard and Judy for one of the toughest times of the day, the 5pm slot.
Boeing's decision to review its PR account in the UK signals an upping of the ante in its trans-Atlantic battle with rival Airbus. Tom Williams identifies the players, the planes and the corporate reputations at stake.
With Christmas just a fortnight away, shopping centres and retail giants have all gone into overdrive to get Britons to spend, spend, spend. Ian Hall asks what sort of PR techniques they are using to lure consumers.
Nobody likes a loser. Somebody should tell this to that annoying Irish bloke off The X Factor, who is still hanging around after being voted out of the reality show, writes Ian Darby .
The great thing about newspapers is the unexpected discoveries one often makes at the bottom of an inside page. Sometime a single paragraph is sufficient to make a hair or two stand up on the back of your neck.