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One of the perils (and joys) of writing this column is the risk of revealing hitherto-hidden prejudices. Some of mine - about certain types of parents - happen to be especially deeply held. In my experience, deeply held prejudices are the only ones worth having. It doesn't take much to flush them out.
New York is widely considered to be the world capital of advertising. But can the fiscally troubled city raise capital through advertising to the world?
It had seemed awfully quiet at MindShare until last week. The self-proclaimed House of Media had seemed more like the House of the Dead, given the lack of mentions at recent Campaign news meetings, writes Ian Darby .
At any given time of the week, my desk resembles a travelling gypsy's bric-a-brac stall. I've pillaged books, CDs, luscious lemon lip balm, Kelly Brook posters and a tight-fitting T-shirt with 'In Style' written across it. And all this from the front pages of magazines, writes Ian Darby .
No great surprise, then, in the arguments that ISBA and the IPA have submitted to the Competition Commission in opposition to the creation of a single ITV sales house, writes Jeremy Lee .
Recently Microsoft took the unprecedented step to limit the number of private messages people can send via Hotmail. Is this about limiting freedom of speech or a move towards consent-based email communication? Brand communication and legal guru Ardi Kolah investigates .
It's at times like these that consumers prefer the comfort of the familiar and the unchanging. And that includes McDonald's ads which might feature one or more of the following: 99p offers, burgers, buns, French fries, milkshakes, toys from the latest animated Disney film, Ronald himself or even a new...
One of the most popular weapons in the advertising arsenal is borrowed interest, using someone or something more familiar than the product to pitch in on the pitching. But how appropriate is it if what's being appropriated is not a famous face or song but a war?
The appointment of Sylvia Auton has raised eyebrows everywhere, writes Jeremy Lee
Having embedded people on the ground seems to be in vogue at the moment, so it was no great surprise to learn that another creative agency had employed someone from media to run an in-house operation, writes Jeremy Lee .
