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OPINION: Mills on ... Levi's

28 Feb 2003 | by Dominic Mills

What would you feel if you got the chance to do the next Levi's ad? Fear at the weight of expectation, at the prospect of being measured against a string of glittering predecessors? Or exhilaration at the thought of being given your head, at the chance to cut loose from the constraints that dog most...

OPINION: Stuart Elliott in America

28 Feb 2003 | by Stuart Elliott, the advertising columnist at The New York Times

"Terrorism forces us to make a choice. We can be afraid. Or we can be ready."

Advertisers come second when cost precedes content

27 Feb 2003

Richard Desmond, the owner of Northern & Shell, must be having great fun at the moment, constantly torn between spraying vitriol over his despised adversaries at Associated or counting the heaps of cash he has made since his takeover of Express Newspapers , writes Ian Darby .

BSkyB's dominant position is a worry for the ad industry

20 Feb 2003

Forget driving trains, playing football or space travel. The past week has shown that the jobs to dream for as a child are in the arms industry or pay-TV, writes Ian Darby .

Government stubs out tobacco advertising

14 Feb 2003

Ardi Kolah examines the forthcoming tobacco advertising, promotion and sponsorship ban in the UK and looks at the marketing challenges that lie ahead for the tobacco industry

Competition is on the horizon for the Evening Standard

13 Feb 2003

It was heartening to see last weekend, as the US and UK hurtled towards war with Iraq, that newspapers had lost none of their commitment to being more lightweight than Bobby Davro on helium. And this was just their advertising, writes Ian Darby .

OPINION: Mills on ... M&G

13 Feb 2003 | by DOMINIC MILLS, dominic.mills@haynet.com

Perhaps it's just me, but when it comes to the use of visual metaphors, no sector is more cliched than that of advertising by investment managers.

OPINION: Stuart Elliott in America

13 Feb 2003 | by STUART ELLIOTT, the advertising columnist at The New York Times

When does a golden oldie turn into a tarnished moldie? That's the question Madison Avenue is asking in seeking to assess the worth of consumers as they age. The longtime obsession with youth shows few, if any, signs of abating, even as the massive baby-boom generation - the 76 million Americans born...

PRIVATE VIEW: Danny Brooke-Taylor, the creative director of BDH/TBWA

13 Feb 2003

Have you seen those ads for miniature teapots? I'm serious here; an ad for MINIATURE TEAPOTS has just been on my telly. They're having a laugh, surely? Haven't people got better things to spend their money on? Like toilet roll, for instance?

OPINION: Mills on ... L'Oreal

07 Feb 2003 | by DOMINIC MILLS, dominic.mills@haynet.com

So, ten days to go till Mayor Ken's glorious C-Day Revolution. As yet, we can only guess what the impact of the congestion charges will be on poster prices in central London. Will they fall if passing traffic declines? Or will they rise because people can see the posters better?

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