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The latest PR agency Economic Barometer survey suggest firms are going into 2004 with a marked increase in optimism. Mark Johnson sifts through the data
Engineering giant Jarvis has taken a battering over the past year With senior management changes now in place, is it in a position to turn around its reputation?
Paul Ross, Englishmen in baseball caps and men who go to awards dinners minus the black ties because they're so creative. Just a few of the people I'd like to see clambering out of the back of that German truck at the end of The Great Escape to face the big machine gun, writes Ian Darby .
Anyone familiar with the concept of the 'Tipping Points' will find something very familiar indeed when they look around the internet marketing industry, writes Danny Meadows-Klue .
Rugby's temporary PR flourish in the World Cup has not solved the core problem for all sports other than football - how to compete for attention with the national game. Mark Johnson reports on the 'grassroots and stars' strategy many sports now employ
Regulators have a reputation as meddlers, interfering in and constraining the companies they oversee. So how will Ofcom's PR operation cope with its sprawling remit?
You can’t get more global than McDonald’s. It would be hard to find another more corporate, international and deliberately bland company.
