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ANALYSIS: From Spitzer to Spears, PR shaped the stories of 2003

15 Dec 2003 | by Melanie Shortman

From SARS to Sarbanes-Oxley to Britney and Madonna locking lips, Melanie Shortman looks at how PR played a powerful role in the major events of 2003.

Analysis: Industry sees the return of optimism

12 Dec 2003

The latest PR agency Economic Barometer survey suggest firms are going into 2004 with a marked increase in optimism. Mark Johnson sifts through the data

Analysis: Jarvis rethinks its PR to counter 'troubled' label

12 Dec 2003 | by Joe Lepper

Engineering giant Jarvis has taken a battering over the past year With senior management changes now in place, is it in a position to turn around its reputation?

Life on Sunday set for an uphill fight in tough market

11 Dec 2003

Paul Ross, Englishmen in baseball caps and men who go to awards dinners minus the black ties because they're so creative. Just a few of the people I'd like to see clambering out of the back of that German truck at the end of The Great Escape to face the big machine gun, writes Ian Darby .

Reaching the online industry's tipping point

10 Dec 2003

Anyone familiar with the concept of the 'Tipping Points' will find something very familiar indeed when they look around the internet marketing industry, writes Danny Meadows-Klue .

ANALYSIS: Rising economy could be sign of hiring in year ahead

08 Dec 2003 | by Sherri Deatherage Green

Signs of economic improvement abound, and hiring new people in PR jobs has now become more a question of when rather than if.

ORGANIZATION CASE STUDY: Neutrality helps Sixth Floor Museum continue legacy

08 Dec 2003 | by Douglas Quenqua

While accuracy and impartiality are the cornerstones of the Sixth Floor Museum, creative PR - crafted by an unbudgeted, one-person staff - is key in helping draw donors and visitors.

Analysis: In the shadow of the beautiful game

05 Dec 2003 | by Mark Johnson

Rugby's temporary PR flourish in the World Cup has not solved the core problem for all sports other than football - how to compete for attention with the national game. Mark Johnson reports on the 'grassroots and stars' strategy many sports now employ

Analysis: Vital PR role emerges in super-regulator's brief

05 Dec 2003 | by Joe Lepper

Regulators have a reputation as meddlers, interfering in and constraining the companies they oversee. So how will Ofcom's PR operation cope with its sprawling remit?

McDonald’s $1.2bn business is OMD’s chance to go large

04 Dec 2003 | by Ian Darby,

You can’t get more global than McDonald’s. It would be hard to find another more corporate, international and deliberately bland company.

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