Coupon firm NCH bought by Valassis
12 Mar 2003 | by Claire Billings,
LONDON - NCH Marketing Services, the UK database marketing firm, has been bought by US marketing services firm Valassis, which aims to increase its international presence.
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MCBD backs new below-the-line agency called Elvis
10 Nov 2003 | by Glen Mutel,
LONDON - Miles Calcraft Briginshaw Duffy is backing the launch of a below-the-line agency called Elvis.
The new rules of engagement
05 Mar 2003
The British Code of Advertising, Sales Promotion and Direct Marketing just got a makeover. Relax. It's good news for marketers and reflects best practice in marketing and sales promotion, writes brand communication and legal guru Ardi Kolah .
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