Lovely conference, shame about ITV's schedules though
23 May 2002
It's been 45 years since Lord Esher foretold that the dawn of commercial television would be 'a planned and pre-meditated orgy of vulgarity', writes Claire Beale .
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It's not pitches but people that count in the media arena
30 May 2002
The worst media agency presentation I ever went to was conducted by Universal McCann in a darkened room. It lasted for well over two hours, included a whirl of spurious technical terms, whizzy brand names for utterly dull research tools and chart after chart of lines criss-crossing each other with gay...
Superbrands case studies: EasyJet
23 May 2002
Originally published in 'Business Superbrands 2002'. The book reviews the UK's strongest business-to-business brands as judged by the independent Business Superbrands Council.
Daily Mirror's marketing sits badly with its new editorial direction
16 May 2002
Death on the railways, murder by arson and even David Beckham's goalposts got short shrift from the tabloids this week as they competed to find a typeface even David Blunkett could read to announce their new cover prices, writes Claire Beale .
Superbrands case studies: The National Lottery
14 May 2002
Originally published in 'Consumer Superbrands Volume IV, May 2001'. The book reviews the UK's strongest consumer brands as judged by the independent Superbrands Council.
Who will be victor in price-cutting battle?
13 May 2002
The Daily Mirror kicked off a price war this morning against its tabloid rival, but can it win in a battle against the Rupert Murdoch-owned Sun? asks Claire Billings .
ITV's tough stance with agencies may endanger merger
09 May 2002
The Communications Bill published this week paves the way for a single ITV. A few years ago, this would have been beyond the imagination of even an intelligent TV trader. Yet the likelihood of a merger between Carlton and Granada now meets with barely a flushed cheek, writes Claire Beale .
Communications bill clears the way for US companies and for Murdoch to buy C5
08 May 2002 | by Claire Billings,
LONDON - Rupert Murdoch is to be allowed to make a bid for the UK's Channel 5 under proposals included in the government's draft communications bill, which will open up the UK media market to foreign investment.
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