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How proper media planning can save you from your ego

Earlier this month there was an interview with Charles Dunstone in the Financial Times. Nothing special about that, the man is ubiquitous. The interest lay in a brief passage about how, in its early days, Carphone Warehouse took the then-radical step of concentrating all its spend on radio, with the...

No easy target in the ongoing case of the cheating Ogilvy pair

Unless you've spent the past three weeks incommunicado in an Antarctic research station, you will be aware of the hoo-ha over the Ogilvy creative directors who are currently famous for cheating in the Campaign Press Awards, writes Caroline Marshall .

Why a bit of media nous in-house will assist advertisers

About two years ago, I had the pleasure of meeting the recently appointed in-house media controller of a large multinational advertiser, writes Dominic Mills .

Morris's role shows Publicis in pursuit of the impossible

Whoever advised Derek Morris on his shirt for last week's photo shoot in Campaign to accompany news of his move to Publicis was spot on , writes Dominic Mills .

ITV Digital, just like Monkey, will return better than before

So, Monkey has been laid off. Shame. But perhaps he will be re-engaged at a later date, writes Dominic Mills .


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