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NEW MEDIA: SPOTLIGHT ON NTL - Cash-strapped ntl abandons centralised marketing efforts Ntl doesn't need a national brand if it's only a regional offer, Alasdair Reid argues

You can take local loyalty too far. What does it say about ntl, for instance, that its logo adorns the shirts of Glasgow Rangers, Glasgow Celtic, Newcastle and Aston Villa - all teams that frequently try quite hard but are notoriously lacking in quality? That said, to achieve an even better fit, ntl...

Why we should all be looking at Channel 4's Big Brother closely

The Sun beat me to it this week with the jaw-dropping statistic of the moment: 10m people are expected to vote in the 'Big Brother' final tomorrow; 10.7m people voted for Tony Blair in the last election , writes Claire Beale .

It's not how long a media pitch is, it's who you do it with

So Saga finally appointed a media agency. A process so protracted it became something of a saga in itself. It seems that agencies now have to possess Odysseus-like levels of stamina to survive some of the epic timeframes imposed in recent pitches, writes Ian Darby .

How proper media planning can save you from your ego

Earlier this month there was an interview with Charles Dunstone in the Financial Times. Nothing special about that, the man is ubiquitous. The interest lay in a brief passage about how, in its early days, Carphone Warehouse took the then-radical step of concentrating all its spend on radio, with the...


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