Superbrands case studies: Smirnoff
30 Sep 2002
Originally published in 'Consumer Superbrands Volume IV', May 2001. The book reviews the UK's strongest consumer brands as judged by the independent Superbrands Council.
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Superbrands case studies: Gordon's
01 Nov 2002
Originally published in 'Consumer Superbrands Volume IV', May 2001. The book reviews the UK's strongest consumer brands as judged by the independent Superbrands Council.
Unilever test might be the first step for the regional press
14 Mar 2002
I mean it with no disrespect, but it cannot be easy flogging the regional press to big national advertisers, especially ones with a historic attachment to TV. The words 'knocking', 'head' and 'brick wall' come to mind, writes Dominic Mills .
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