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Originally published in 'Consumer Superbrands Volume IV', May 2001. The book reviews the UK's strongest consumer brands as judged by the independent Superbrands Council.
I mean it with no disrespect, but it cannot be easy flogging the regional press to big national advertisers, especially ones with a historic attachment to TV. The words 'knocking', 'head' and 'brick wall' come to mind, writes Dominic Mills .
Welcome to the first in a new series entitled Fun Things That Columnists Do: this week it's poring over statistics of ad volumes for the American magazine market in 2001, assisted by my trusty props -- a calculator, a wet towel round my head and a strong drink, writes Dominic Mills .
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