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Divided media and creative will not be able to last for long

10 Oct 2002

There are an awful lot of unhappy divorcees in the ad business. Far from the decree absolut calling a truce, the final split seems to have fuelled an endless round of bitter rows, financial fracas and bloody custody battles, writes Claire Beale .

Superbrands case studies: Timberland

04 Oct 2002

Originally published in 'Consumer Superbrands Volume IV', May 2001. The book reviews the UK's strongest consumer brands as judged by the independent Superbrands Council.

Capital must unveil a new champion if Tarrant is to retire

03 Oct 2002

On a glorious June evening in Memphis, Lennox Lewis floored Mike Tyson to win the biggest fight in heavyweight boxing history. The question was, where next for Lennox? Surely, as a man in his mid-30s and on the very top of the world with nothing left to prove, he would retire, writes Ian Darby .

Superbrands case studies: Smirnoff

30 Sep 2002

Originally published in 'Consumer Superbrands Volume IV', May 2001. The book reviews the UK's strongest consumer brands as judged by the independent Superbrands Council.

Capture of Airey is an ideal spur for a Murdoch-Five deal

26 Sep 2002

You don't buy weapons of mass destruction and then lock them in a display cabinet because they look pretty. And you don't hire Dawn Airey to oversee a few movie deals and a couple of US imports, writes Claire Beale .

No breasts, plenty of tat could add up to Sunday Star hit

19 Sep 2002

There were no bare breasts in the Daily Star Sunday. Normally, I'd be fairly relaxed about the situation, but in the circumstances it is worth mentioning. Richard Desmond has built a fortune on them, the Daily Star seems quite keen on them, but Desmond's new newspaper is (so far) boob free, writes...

A customer loyalty history lesson

16 Sep 2002

OK, all you CEOs and CMOs, hop into the 'Way-Back Machine' with me and let's return to the glory days of 1997 for a history lesson. True, it's only five years ago, but in customer loyalty terms it's like going back to the time of the dinosaurs, writes Robert Passikoff PhD, president of Brand Keys Inc...

If only every night of ITV was as good as last Saturday's

12 Sep 2002

For a while on Saturday night I thought I'd entered a time warp. One where the Saturday evening ITV schedule was full of popular and entertaining programming that advertisers would be half interested in advertising around , writes Ian Darby .

Just being asked to do plain old media can be a real relief

05 Sep 2002

'We did a pitch last week. Had to keep the presentation down to 40 minutes. And the client was adamant he was only interested in our media planning and buying capabilities.' Yeah, yeah. I knew what was coming next, writes Claire Beale .

Channel 5 ready to fight the big four for a must-see slot

29 Aug 2002

Last weekend Channel 4's chief executive, Mark Thompson, described British telly as 'dull, mechanical and samey', 'risk-averse' and, oh, a whole heap of other not very inspiring nor healthy things, writes Claire Beale .

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