Originally published in 'Business Superbrands 2002'. The book reviews the UK's strongest business-to-business brands as judged by the independent Business Superbrands Council.
Sun readers up north will be eating a few fewer fish and chip suppers now that News International has yanked the price of its tabloid back up to 30p, signalling the beginning of the end of the winner-loses-a-million price war, writes Claire Beale .
Originally published in 'Consumer Superbrands Volume IV', May 2001. The book reviews the UK's strongest consumer brands as judged by the independent Superbrands Council.
Aegis' optimistic trading statement last week offered some hope that the bath-shaped, V-shaped, double-dipped, or whatever-shape-it-is-this-week advertising downturn might be coming to an end, writes Ian Darby .
Originally published in 'Consumer Superbrands Volume IV', May 2001. The book reviews the UK's strongest consumer brands as judged by the independent Superbrands Council.
There are very few remarkable things about the Motor Show ad. The fact that its central image is that shrivelled hag of a cliche, a woman in a bra (copy: 'The other way to your man's heart is down the M6'), is probably the least remarkable of them all, writes Claire Beale .
As Channel 4 might as equally testify this week, success is a cyclical business; one minute you're the hound's magnificent testicles, the next you're the hound. And in business terms, where once people wanted to give you money, now they can't take it away fast enough, writes Claire Beale .
The recent Court of Appeal decision in the Naomi Campbell case reaffirms the principle that the courts won’t automatically recognise the right to privacy under English law and that celebrities have a smaller zone of privacy than the rest of us, writes brand communication and legal guru Ardi Kolah .
Branding doesn't need to be rocket science, says Stefan Engeseth . In hard times we all find common sense a good way of doing things without high costs. If we don’t need a rocket to go to the moon, what can we do right here on earth? First of all talk to people who don’t speak rocket science when you...
Two merger stories this week, both prompted by the need to huddle together for financial warmth. The proposed marriage of Carlton and Granada marks the biggest merger in the history of ITV broadcasting, Caroline Marshall writes .
© Haymarket Media Group Ltd. | Terms & Conditions | Contact us
to remove filters