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As seasonal tokens go, Zenith Optimedia has probably just come up with something better than any of us are likely to find in our stocking this Christmas... signs of recovery in the ad market, writes Claire Beale .
You can take local loyalty too far. What does it say about ntl, for instance, that its logo adorns the shirts of Glasgow Rangers, Glasgow Celtic, Newcastle and Aston Villa - all teams that frequently try quite hard but are notoriously lacking in quality? That said, to achieve an even better fit, ntl...
Bandwagons are designed to be chased and boarded at the earliest possible opportunity, so it's apt that just as the IPA really gets its media/creative love-in underway with a series of seminars to generate greater understanding, Clemmow Hornby Inge and Naked are coupling on the first wagon out of town,...
Thankfully, media is not a fashionable business. If it were, we might have couture media executives, but would we have outfits such as Mediahead, Brand Connection or John Ayling & Associates? Even the likes of MediaCom would never have been granted survival, writes Claire Beale .
TV, the most powerful medium? Bloody obvious, isn't it. Like choosing between a pornographic magazine, a sex phoneline and a blue movie. You go for the moving pictures every time, (almost) total sensory satisfaction. And with this fruity analogy one media executive summed up ITV's latest pitch -- a...
Sun readers up north will be eating a few fewer fish and chip suppers now that News International has yanked the price of its tabloid back up to 30p, signalling the beginning of the end of the winner-loses-a-million price war, writes Claire Beale .
Aegis' optimistic trading statement last week offered some hope that the bath-shaped, V-shaped, double-dipped, or whatever-shape-it-is-this-week advertising downturn might be coming to an end, writes Ian Darby .
As Channel 4 might as equally testify this week, success is a cyclical business; one minute you're the hound's magnificent testicles, the next you're the hound. And in business terms, where once people wanted to give you money, now they can't take it away fast enough, writes Claire Beale .
Two merger stories this week, both prompted by the need to huddle together for financial warmth. The proposed marriage of Carlton and Granada marks the biggest merger in the history of ITV broadcasting, Caroline Marshall writes .
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