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The new revolution in global advertising and marketing

11 Dec 2002

This story is one that corporate ad agency networks don't want you to read. This is about frogs fighting dinosaurs, David v Goliath. It's about you, and me, and a whole bunch of talent who believe in themselves and their own ideas, writes StrawberryFrog founding partner and creative director Scott...

Ardi Kolah wishes his readers a very funky Christmas

10 Dec 2002

It's a funked up world. That's the conclusion of two European business school professors, writes Ardi Kolah .

Superbrands case studies: Sky

02 Dec 2002

Originally published in 'Consumer Superbrands Volume IV', May 2001. The book reviews the UK's strongest consumer brands as judged by the independent Superbrands Council.

Superbrands case studies: CNN

25 Nov 2002

Originally published in 'Consumer Superbrands Volume IV', May 2001. The book reviews the UK's strongest consumer brands as judged by the independent Superbrands Council.

Superbrands case studies: Orange

18 Nov 2002

Originally published in 'Business Superbrands 2002'. The book reviews the UK's strongest business-to-business brands as judged by the independent Business Superbrands Council.

Superbrands case studies: Royal Doulton

11 Nov 2002

Originally published in 'Consumer Superbrands Volume IV', May 2001. The book reviews the UK's strongest consumer brands as judged by the independent Superbrands Council.

Superbrands case studies: Gordon's

01 Nov 2002

Originally published in 'Consumer Superbrands Volume IV', May 2001. The book reviews the UK's strongest consumer brands as judged by the independent Superbrands Council.

Editorial coverage can be a powerful commercial edge

31 Oct 2002

There are very few remarkable things about the Motor Show ad. The fact that its central image is that shrivelled hag of a cliche, a woman in a bra (copy: 'The other way to your man's heart is down the M6'), is probably the least remarkable of them all, writes Claire Beale .

Latest Appeal Court ruling puts Campbell in the soup

22 Oct 2002

The recent Court of Appeal decision in the Naomi Campbell case reaffirms the principle that the courts won’t automatically recognise the right to privacy under English law and that celebrities have a smaller zone of privacy than the rest of us, writes brand communication and legal guru Ardi Kolah .

Common sense in branding

21 Oct 2002

Branding doesn't need to be rocket science, says Stefan Engeseth . In hard times we all find common sense a good way of doing things without high costs. If we don’t need a rocket to go to the moon, what can we do right here on earth? First of all talk to people who don’t speak rocket science when you...

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