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OK, all you CEOs and CMOs, hop into the 'Way-Back Machine' with me and let's return to the glory days of 1997 for a history lesson. True, it's only five years ago, but in customer loyalty terms it's like going back to the time of the dinosaurs, writes Robert Passikoff PhD, president of Brand Keys Inc...
Today another awards entry pack landed on my desk. This time it's for the DMA. Beautifully executed, its theme -- blood, sweat and tears -- captures the essence of what it takes to get great work out. Well, what it should, writes Chris Arnold .
Advertising is no stranger to bloody boardroom coups and, like many before it, Paul Simons' abrupt exit from Ogilvy UK has descended into scathing personal attacks and lawyers letters, highlighting that all is far from well at one of London's top agencies , writes Jennifer Whitehead .
Now you might not think a small item on page five of last week's Campaign was of great significance, but I'd beg to differ. Of itself, the story that PHD was launching a specialist direct media arm would not cause the news editor to shout "Hold the front page" in a state of high excitement. It is, nevertheless,...
