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NEW MEDIA: SPOTLIGHT ON GRANADA SPORT AND INTERACTIVE - Can television shows expect to profit from their websites?

Some programme internet sites are great, while others are tragic.

NEW MEDIA: SPOTLIGHT ON NTL - Cash-strapped ntl abandons centralised marketing efforts Ntl doesn't need a national brand if it's only a regional offer, Alasdair Reid argues

You can take local loyalty too far. What does it say about ntl, for instance, that its logo adorns the shirts of Glasgow Rangers, Glasgow Celtic, Newcastle and Aston Villa - all teams that frequently try quite hard but are notoriously lacking in quality? That said, to achieve an even better fit, ntl...

Superbrands case studies: Orange

Originally published in 'Business Superbrands 2002'. The book reviews the UK's strongest business-to-business brands as judged by the independent Business Superbrands Council.

Why we should all be looking at Channel 4's Big Brother closely

The Sun beat me to it this week with the jaw-dropping statistic of the moment: 10m people are expected to vote in the 'Big Brother' final tomorrow; 10.7m people voted for Tony Blair in the last election , writes Claire Beale .

Superbrands case studies: EasyJet

Originally published in 'Business Superbrands 2002'. The book reviews the UK's strongest business-to-business brands as judged by the independent Business Superbrands Council.

Don't believe your techies - there's probably a hidden agenda

Have a website that is not driven from a database? Bin it. Need a bunch of PhDs to configure and build the site? Bin it. Employing a raft of staff to add content and keep it up to date? Bin it, writes Chris Champion, Dynaportal Product Manager for Touch (GoE).

Full metal jumpsuit - The Lowbrow Lowdown

Each day, they endure gruelling tests of their physical stamina. They have no tolerance for weakness. They are the few, the proud: the race car drivers sponsored by the US Marine Corps, writes Kate Kaye .


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