The news that French media giant Vivendi Universal has paid 10.3bn ( 7bn) for the entertainment assets of USA Networks should come as little surprise to the industry after a series of moves which have paved its way into the US market, writes Claire Billings .
I'm drowning. Drowning under an avalanche of advertising forecasts. Zenith says the worst is over, but European growth will still be negative in real terms next year. Its sister company Optimedia UK claims UK ad revenues will grow 2% next year, with a real pick-up in the third quarter. Just to add its...
Richard Parsons, co-chief operating officer of AOL Time Warner, was this week announced as successor to Gerald Levin, the internet and media behemoth's CEO, a move that has sent shockwaves through the industry, writes Claire Billings .
In marketing and advertising, as with most things, timing is of the essence. With hindsight, Carling's decision not to pay the mega-bucks demanded by the Premiership to renew its nine-year sponsorship looks exquisitely timed. As City traders would say, it has got out at the top of the market, writes...
It was months and months ago. Web publications were wilting left and right. My sweet 1/word monthly column- and feature-writing gig was kaput. The other publications for which I wrote regularly were either dropping like flies, slashing their freelance budgets or offering me the wondrous privilege of...
I went into a clothes shop last weekend to buy a hoodie for my son. The racks were full, the only problem being that they were all large size and red, so I took my business elsewhere. Even so, Henry Ford's dictum seems alive and well in British retailing, writes Dominic Mills .
They say it is a columnist's prerogative to change their mind. I'll go along with that, except when it comes to advertising on the BBC, writes Dominic Mills .
Our industry has to change to survive. Not just because of recession but because we have been doing things the same way for too long and the gap between client and agency has grown, writes Chris Arnold .
As the dust settles on the mess that is the WPP/Tempus affair, let's posit this question: can you have a contest in which all the protagonists experience a Pyrrhic victory? Ordinarily, I'd say such an idea was a contradiction in terms, but this is an exception, writes Dominic Mills .
As the battle for Tempus draws to a close, Brand Republic details the key moments in the ongoing saga.
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