Brands eye a share of booming digital health sector
30 Jan 2012 | by Sarah Shearman
Several leading brands are targeting the burgeoning health data market, writes Sarah Shearman.
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Brand barometer: Social media performance of Nintendo
08 Feb 2013 | by Staff
A look at the performance of Nintendo in social media over the past four months.
The rise of ad sales spells new era at Microsoft
26 Jan 2012 | by Jeremy Lee
The advertising division's Andy Hart sees the brand as a media opportunity more than a tech company, Jeremy Lee writes.
2012 CES offers a glimpse into the future for brands
19 Jan 2012
The annual technology showcase is the place to spot the potential of recent tech developments. William Lidstone shares this year's highlights.
The Marketing Profile: David Gosen of Xbox
21 Apr 2009 | by Nicola Clark
LONDON - Microsoft's headquarters, a cluster of four nondescript grey bunkers on a forlorn ReadÂing industrial estate, make for an unlikely hotbed of creativity and gaming innovation.
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