Is Blippar TV more than a gimmick?
09 May 2013
Can apps such as Blippar drive revenue for TV advertisers or are they another 'red button' fad, Alasdair Reid asks.
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Rothermere plots global domination for Mail Online
16 May 2013 | by Arif Durrani
In a rare interview, the Daily Mail and General Trust owner lays bare his big ambitions for Mail Online's global dominance.
Is real-time marketing the future of advertising?
02 May 2013
The Twitter and Publicis Groupe partnership suggests a renewed focus on live marketing. By Arif Durrani.
AOL continues to bet on video with Be On
02 May 2013
The service aims to move the company further upstream with the lure of social storytelling for brands, Arif Durrani writes.
Mobile takes lead role in fuelling digital growth
18 Apr 2013
The upsurge in mobile adspend last year suggests a nascent sector that shows no sign of slowing down. By Alasdair Reid.
All eyes on Telegraph as online meter is unveiled
11 Apr 2013
The publisher adopts model similar to that of The New York Times, which should reassure advertisers. By Arif Durrani.
Can Facebook Home transform mobile marketing?
01 Apr 2013 | by Matthew Chapman
Home is where the heart is, according to the adage, but Facebook is hoping it is also where the money is
Samsung drafts in cast of hundreds for epic charge
28 Mar 2013 | by Matthew Chapman
Hundreds of cast and crew were drafted in to film cheerleaders, Roman centurions and police cars charging across a New Zealand beach.
Does DAB remain the future of radio?
28 Mar 2013
It's not just analogue radio but other digital technologies that could stunt the growth of DAB. By Alasdair Reid
Brand Barometer: Three's latest viral campaign reviewed
15 Mar 2013
Social video expert Unruly evaluates the latest Three viral campaign, with "ones to watch" from Sol, Oreo and Pringles.
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