New Twitter ad product billed a 'game-changer'
25 Apr 2013
The medium is continuing to test its commercial viability through the launch of 'keyword targeting'. By Alasdair Reid.
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Things we like
09 May 2013
Campaign's selection of media news and views of note in the week before 10 May 2013.
Adidas: nothing else but blue matters
05 Apr 2013 | by Matthew Chapman
Nine members of the Chelsea squad get immersed from head to toe in paint to prove their allegiance to the blue of their club.
Brand Barometer: World Snooker's latest viral campaign reviewed
08 Mar 2013
Social video expert Goviral evaluates World Snooker's latest viral campaign, with "ones to watch" from Oxfam, Mini and Sony Xperia Z on Three.
Glasgow 2014: the fight for Commonwealth Games sponsors
21 Feb 2013 | by John Reynolds
If anyone thought the Glasgow 2014 Commonwealth Games' organisers would have an easy win, as sponsors raced to associate themselves with another home event after the successful London 2012 Olympics, they were wrong.
Did advertisers fail to score touchdowns at Super Bowl XLVII?
07 Feb 2013
The game was a nail-biting epic, but many of the commercials that accompanied it were not, Jose Miguel Sokoloff finds.
The rising admission price for football sponsorship
01 Feb 2013 | by Richard Gillis
As sponsorship revenues play a bigger role in club finances, such tie-ins are reaching new levels on the world stage. What are the implications for brands seeking to sign up?
Billy Johnson, co-creative director, Designroom Sport
31 Jan 2013
WHAT HE DID Johnson (pictured) created The Football Association s new badge and logo to celebrate its 150th anniversary. Where did the idea come from? The design idea came from some really good conversations at the project outset with Stuart Turner, The FA s commercial director. Stuart was very...
Brands gear up for Social Bowl
31 Jan 2013
Ian Darby looks at the growth in both audience numbers and advertising costs, thanks to the rising use of social media.
Sector Insight (interactive): health and fitness clubs
09 Jan 2013 | by Jane Bainbridge
Providers are innovating to attract users in a tough, highly competitive market, writes Jane Bainbridge.
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