Radio renaissance
09 May 2013
Are we about to witness a creative resurgence in the medium? Things are looking more promising, Alasdair Reid suggests.
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As a multiplatform brand for rock music enthusiasts, Team Rock is looking beyond traditional advertising, its chairman explains to Louise Ridley.
Are we about to witness a creative resurgence in the medium? Things are looking more promising, Alasdair Reid suggests.
Campaign's selection of media news and views of note in the week before 8 March 2013.
Ian Darby thinks Magic s advertising has lost its way: "Magic was once a great brand supported by great advertising. Now it s dishing up cheap, lazy dross that can only result in it swimming downstream to join tackier rivals."
The office has seen a major revamp to house the restructured sales teams and a new global service, Calum Macaulay writes.
What consequences, if any, will its publication have? By Alasdair Reid
The commercial radio takeover has big implications, Alasdair Reid says.
While the BBC is widely held to be more trustworthy than other news media, most of the public believe the broadcaster's reputation has declined in the past 20 years.
Andy Parfitt's time at the BBC should serve him well in his new talent role. Anne Cassidy reports.
Is radio capable of outperforming the other channels, Alasdair Reid asks.