AOL continues to bet on video with Be On
02 May 2013
The service aims to move the company further upstream with the lure of social storytelling for brands, Arif Durrani writes.
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Is real-time marketing the future of advertising?
02 May 2013
The Twitter and Publicis Groupe partnership suggests a renewed focus on live marketing. By Arif Durrani.
Mobile takes lead role in fuelling digital growth
18 Apr 2013
The upsurge in mobile adspend last year suggests a nascent sector that shows no sign of slowing down. By Alasdair Reid.
Blackhurst puts focus on ads at seven-day Indy
28 Feb 2013
In an era of declining print sales, Chris Blackhurst knows advertising will play a major role in the future prospects of the restructured Independent. By Arif Durrani.
All About ... The launch of mobile 4G
27 Sep 2012 | by Alasdair Reid
It could herald an exciting new era in mobile advertising.
Omnicom's Alex Newman gears up for mobile growth
26 Jul 2012
The new head of mobile for OMG EMEA is drafted in as the medium's ad market is finally taking off, Alasdair Reid reports.
Double Standards - Is advertising on mobile social media effective?
12 Jul 2012
Consumers may still be wary of advertising on their mobiles, but the channel offers great creative opportunities and better targeting if used well, two experts suggest.
Revolution: Mobile World Congress: The trends taking mobile by storm
06 Mar 2012 | by George Nimeh
The globe's biggest mobile trade event always throws a fascinating light on the next big things. George Nimeh reports this year's key emerging trends from Barcelona.
The rise of ad sales spells new era at Microsoft
26 Jan 2012 | by Jeremy Lee
The advertising division's Andy Hart sees the brand as a media opportunity more than a tech company, Jeremy Lee writes.
Mobile evangelist happy to upgrade his contract
27 Oct 2011 | by Alasdair Reid
After enjoying success at O2, Shaun Gregory is set to explore new media and new markets with Telefonica.
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