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Smart brands will find plenty of big films in the coming months to associate themselves with, Tom Linay writes.
This weekend s coverage of the Baftas promises to be more immersive than ever, thanks to EE s live and interactive red carpet coverage, courtesy of M C Saatchi Sport Entertainment. Those watching via Facebook.com/EE or using the EE Film app will be able to control four interactive cameras to create...
A WCRS ad shows a woman happily cooking a meal or suffering abuse, depending on how the viewer elects to watch it. Ross Neil explains how.
Joe Evea aims to emphasise the digital in Digital Cinema Media and help the sector fulfil its vast potential. By Alasdair Reid
Admissions and average spend per head have increased despite the recession
What impact will the new system from DCM make, Maisie McCabe asks.
Cinema is now just one of a number of ways to watch a movie. But rather than pose a threat to its future, digital can make the medium even more popular, two experts claim.
This week we're impressed with Fiat's Metro ads, celebrate Vodafone's festival ties, and are still obsessed with The Inbetweeners Movie.
Total box office admissions in Brazil, Russia, India and China for the period 2005 to 2014.
UK cinemas have been buoyed by the pulling power of 3D, but are still struggling to convince consumers that they offer good value.
