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The bailout and bonus furore continues to hamper the bank's customer relations.
They control the budgets, they prefer numbers to words, and if you're not doing your job properly, they might just pull the plug. Financial directors are the power brokers behind any company's marketing strategies, but what do they really think of the millions of pounds companies spend on promotions...
HSBC's global marketing chief, Alex Hungate, wants the bank to elicit the same affection in people as celebrated consumer brands such as Apple. At a time when the financial services sector is not exactly well-loved, that's quite a task.
LONDON - Trust in Britain's financial institutions is at an all-time low, but how can marketing help restore public confidence in the banks
LONDON - Traffic to price-comparison sites has risen as the economy has slowed, but marketers may need to approach them with caution
Getting an urge to chop down a tree every time I pass a Body Shop outlet might not make me the best person to comment on corporate social responsibility, though as a partial defence I would claim it was an antipathy to the late Anita Roddick rather than the concept that fuelled the aversion.
Eighteen months before BAA was privatised in 1987, I was commissioned by a political lobbying PR firm to write anonymously a 10,000 word monograph on why the airport group should not be broken up when it was floated on the stock exchange.
Despite the recent dramas in the financial sector and the very real threat of a recession, the biggest British banks have been reluctant to speak about the crisis. David Quainton asks why they are keeping so quiet.
The economic downturn means City PR firms could be facing a drop in revenue, but some experts say clients need help now more than ever. Alexandra Jardine reports.
Changes to Capital Gains Tax mean agencies could lose out if they sell up after next April. Robert Gray looks at what the reforms could mean for the takeover market and what leading experts think of the proposals.
