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With a more competitive market than ever before, what can brands do to ensure they remain in consumers' shopping baskets? And most importantly, how can they look to grow, asks Tim Kidd, managing director UK, Ireland and USA at Kantar Worldpanel.
James Swift thinks you have to love The Guardian s Margaret Thatcher press ad: "Bartle Bogle Hegarty has already done some impressive stuff for The Guardian and continues the run with this arresting ad. The Marmite comparison is near perfect as a concept and the image has impressive detail. Most...
Women are more beautiful than they think is the theme of this intelligent idea that makes use of an FBI-trained sketch artist.
Weve, a joint venture by the UK's biggest mobile operators, aims to capitalise on the nascent space, Arif Durrani writes.
Last week's 25th annual ISBA conference in London provided a timely showcase for the measures that the UK marketing industry is taking to ensure future success.
Herbal Essences is the most prominent, with Head & Shoulders in second place.
Dettol is the most prominent, with Flash in second place.
Social video expert Unruly evaluates Nivea's latest viral campaign, with "ones to watch" from River Island, Ejaf and Coors Light.
A look at the performance of Dove Men+Care in social media over the past four months.
MAC is the most prominent, with Lancome in second place.
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