Radio chiefs sanguine about the great London switch-off
23 May 2013
Digital may be doing well, but it's not all good news for radio - the capital is witnessing a decline in reach. By Alasdair Reid.
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Diary - Media stunt raises £313,000 for charity
23 May 2013
Havas Media boss Marc Mendoza is clearly a man with a sense of humour, and a touch of masochism.
Avery embracing spirit of collaboration at Havas
23 May 2013
Arena's new chief executive is ready to work alongside, rather than against, its Havas Media Group stablemate, Maisie McCabe learns.
No 65: The Hidden Persuaders
23 May 2013
Ask people if they have read a book about advertising and chances are they will name The Hidden Persuaders. Since it was first published in 1957, Vance Packard s Orwellian portrait of ad people probing the unconscious desires of consumers has shaped a widespread view of an industry skilled in the...
The agency that became a film studio
23 May 2013
Gravity Road fed on the imagination of ordinary consumers in its campaign for Bombay Sapphire, Mark Boyd explains.
Luke Williamson, co-founder, Fabula
23 May 2013
How did you get into fashion? I got into collecting denim a long time ago when I used to shop in American Classics on the King s Road [in Chelsea, London] and rifle around looking for old Redlines. I used to skateboard in them, which is a bit crazy, looking back. I ve always been into clothes and particularly...
Volkswagen changes gear under McLeod
23 May 2013
VW's advertising has evolved as the brand has grown market share, its UK marketing chief tells John Tylee.
Great ideas don't require bravery
23 May 2013
Ad agencies are holding themselves back by pandering to their clients' misguided fear of rocking the boat, when the biggest risk is their work not being noticed at all, Chris Hirst writes.
Are consultants a threat to agencies?
23 May 2013
For agencies already operating in a super-supplied market, the arrival of Accenture's tanks on the advertising lawn doesn't look particularly welcome.
Will The Sun's subscription model succeed?
23 May 2013
Are exclusive football clips and other perks enough to convince people to pay £2 a week for Sun+, Alasdair Reid asks.
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