to remove filtersAdland steps up M&A battle
16 May 2013
Mergers and acquisitions are changing as networks look to new technology and emerging markets, Keith Hunt writes.
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Turkey of the week: Mecca Bingo, Rainey Kelly Campbell Roalfe/Y&R
16 May 2013
Mecca Bingo's new TV spot leaves Jeremy Lee cold: "No-one really expects a bingo company to inspire a silk purse, but this really is a pig's ear. I guess it s meant to be colourful and fun, but it comes across as cheap and naff. Sadly, that might also fit the brief."
Are agency-client tenures shortening?
16 May 2013
Emma Harris, the former sales and marketing director at Eurostar, revealed a shocking statistic at an account management breakfast organised by the IPA earlier this month the average client-agency relationship tenure has apparently dropped in length from seven years and two months in 1984 to just...
Yes, magazines 'work', but show us the data
15 May 2013
Last week's PPA conference covered a lot of old ground, yet there is an appetite for more insight, Louise Ridley writes.
FMCG brands are winning locally to grow globally
14 May 2013 | by Tim Kidd
With a more competitive market than ever before, what can brands do to ensure they remain in consumers' shopping baskets? And most importantly, how can they look to grow, asks Tim Kidd, managing director UK, Ireland and USA at Kantar Worldpanel.
Thomas takes Dare into new territory
14 May 2013 | by Maisie McCabe
Dare's new chief executive wants to rebuild the agency after big account losses and senior departures.
PPA's McIlheney wages war on magazine cynics
09 May 2013 | by Louise Ridley
The magazine trade body's chief executive argues the print versus digital debate does a disservice to today's titles.
Is Blippar TV more than a gimmick?
09 May 2013
Can apps such as Blippar drive revenue for TV advertisers or are they another 'red button' fad, Alasdair Reid asks.
OLED television
09 May 2013
If you've got a thing for curvy models, the latest TV technology coming out of Korea is for you. By Ian Darby.
100 years of Nabs
09 May 2013
John Tylee charts the history of Nabs, which for a century has strived to support members of the ad industry.
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