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FMCG brands are winning locally to grow globally

With a more competitive market than ever before, what can brands do to ensure they remain in consumers' shopping baskets? And most importantly, how can they look to grow, asks Tim Kidd, managing director UK, Ireland and USA at Kantar Worldpanel.

Lucozade offers glucose-powered lyrical journey

Lucozade takes its "Yes" campaign global with a glucose-powered lyrical journey from the ordinary to the extraordinary.

Evian babies street dance with adult selves

Adults share the stage with their baby selves in the follow up to Evian's viral smash hit Roller Babies.

Dove proves beauty of women with FBI sketch artist

Women are more beautiful than they think is the theme of this intelligent idea that makes use of an FBI-trained sketch artist.

Sunday Times illustrates the rise and fall of celebrity wealth

The 25th anniversary editor of The Sunday Times Rich List depict the richest celebrities behind a bar chart illustrating their fortune from 1989 to 2013.

Belvedere illuminates its bottles

In a clever twist on the original BrandOpus design, all new 175cl bottles are having an LED light encased at the bottom.

Adidas: nothing else but blue matters

Nine members of the Chelsea squad get immersed from head to toe in paint to prove their allegiance to the blue of their club.

Brand barometer: Somersby Cider's latest viral campaign reviewed

Social video expert Unruly evaluates the latest Somersby Cider viral campaign, with "ones to watch" from Renault, Battlefield 4 and Samsung.

Birds Eye tops the Adwatch chart

Marketing's unique weekly analysis of ad recall in association with TNS.

Toblerone invokes cogs of a Swiss watch

The classic shape of the Toblerone bar was manipulated to draw attention to its Swiss heritage by recreating cogs used in a watch.

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