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FMCG brands are winning locally to grow globally

14 May 2013 | by Tim Kidd

With a more competitive market than ever before, what can brands do to ensure they remain in consumers' shopping baskets? And most importantly, how can they look to grow, asks Tim Kidd, managing director UK, Ireland and USA at Kantar Worldpanel.

Remote control

11 Apr 2013

Smart wearable technologies have the potential to change the way we look at the world, but will they have a positive effect on consumers' lives or simply increase alienation, Dhrubo Paul asks.

Three lessons from this year's ISBA conference

20 Mar 2013 | by Staff

Last week's 25th annual ISBA conference in London provided a timely showcase for the measures that the UK marketing industry is taking to ensure future success.

Brand barometer: Social media performance of Starbucks

15 Mar 2013

A look at the performance of Starbucks in social media over the past four months.

Brand Barometer: Three's latest viral campaign reviewed

15 Mar 2013

Social video expert Unruly evaluates the latest Three viral campaign, with "ones to watch" from Sol, Oreo and Pringles.

Emotiv EPOC

14 Mar 2013

A device developed for brain-damaged patients could have a big impact on how we interact with the virtual world, Jeremy Lee writes.

The SpaceTop 3D desktop

07 Mar 2013

One gripe with digital is that, unlike a book or vinyl, it's not a tactile medium. Well, that may be about to change, Jeremy Lee says.

Brands on alert: six things you need to know about draconian new EU data rules

01 Mar 2013 | by Noelle McElhatton

Marketers must prepare for stricter regulations covering data privacy following the publication of draft reforms.

Brand barometer: Social media performance of Argos

01 Mar 2013

A look at the performance of Argos in social media over the past four months.

Sector Insight (interactive): youth fashion

28 Feb 2013 | by Jane Bainbridge

Unemployment, tuition fees and online retail's growth have all had an impact, writes Jane Bainbridge.

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