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Is real-time marketing the future of advertising?

02 May 2013

The Twitter and Publicis Groupe partnership suggests a renewed focus on live marketing. By Arif Durrani.

The future's bright, the future's useful

05 Mar 2013

Problem-solving, rather than novelty, innovations were the order of the day at Mobile World Congress 2013. By James Connelly.

Brands on alert: six things you need to know about draconian new EU data rules

01 Mar 2013 | by Noelle McElhatton

Marketers must prepare for stricter regulations covering data privacy following the publication of draft reforms.

Brands line up for new mobile ad platform Weve

14 Feb 2013 | by Matthew Chapman

As three networks join forces on mobile marketing proposition Weve, how will brands make use of available data, and will consumers be open to targeted messaging?

Revolution: Mobile World Congress: The trends taking mobile by storm

06 Mar 2012 | by George Nimeh

The globe's biggest mobile trade event always throws a fascinating light on the next big things. George Nimeh reports this year's key emerging trends from Barcelona.

Nokia puts location-based services at heart of smartphone strategy

22 Feb 2012 | by Matt Chapman

The mobile handset manufacturer, once the market leader, is pouring fresh investment into its marketing in a drive to gain a foothold in the smartphone market.

2012 CES offers a glimpse into the future for brands

19 Jan 2012

The annual technology showcase is the place to spot the potential of recent tech developments. William Lidstone shares this year's highlights.

Technology meets creativity at AKQA

10 Nov 2011 | by Katherine Levy

AKQA is far from the 'sweat shop' label that it has been given, its founder, Ajaz Khowaj Quoram Ahmed, says.

Media: All about Apple's iAd

18 Jun 2010 | by Alasdair Reid

This time, not everyone is swallowing the hyperbole.

What the recession really means for brands

25 Aug 2009 | by Nicola Clark

LONDON - Consumers are not responding to the recession in a uniform manner - research reveals what brands really need to know about the downturn

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